Media Agencies Are Getting Younger
by: Dick StroudThe IPA’s 2007 Agency Census has just been published. I rushed to see what was happening to the age of agency staff. Wow, the percentage of under 30s are increasing.In 2007, the...
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On MediaBids and the Art of Selling Ads (paid review)
by: Ilya VedrashkoThe review order (via ReviewMe) for MediaBids.com, an online marketplace for ad space in print media, caught me off guard -- print is not exactly making headlines (pun!) for the...
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Media = Maths + Magic
Before Christmas, in an exceptionally insightful post on Ad Age, Adam Cahill suggested that it was time to change the orientation of media agencies and departments to be more reflective of what people...
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